Wednesday, December 6, 2017

Norway November 2017

Image result for Tesla Norway
If Tesla is already reaching top positions in Norway, imagine when their Young One lands...

Tesla Shines



After a record September, the Norwegian plug-in market returned to more regular performances, registering 5.813 units (42% share), up 35% YoY, leading to an increase in the YTD tally to over 54.000 registrations, and pulling the 2017 plug-in share to 38%. Will it reach 40% by year end?

Interestingly, the overall fuels share in November show BEVs registering 20% share and PHEV 23%, with diesel-powered cars scoring only 21% share, not only below plug-in hybrids, but also behind regular gas cars (24% share), with the remainder (12%) going to regular HEVs.

Looking at November Top Sellers, with the VW e-Golf chilling from the October effort, it was up to Tesla to shine, scoring its best off-peak performance ever, with 996 units, divided by 501 Model S and 496 Model X. The "Tesla Tax" rumours must have helped to this...

In Third Place we have the unbreakable Mitsubishi Outlander PHEV, that thanks to some nice discounts, revived the SUV career, registering 393 units.

PlModelSales  
1Tesla Model S501
2Tesla Model X495
3Mitsu. Outlander PHEV393
4Volkswagen e-Golf
359
5BMW i3358

Looking at the YTD ranking, the most important news were the return of the Mitsubsihi Outlander PHEV to Third Place, changing places with the sunset-mode Nissan Leaf, while the two Tesla climbed one position each, with the Model X now in #5 and the Model S at #7.

Another model on the rise is the Volvo XC60 PHEV, that thanks to a record 322 units delivered last month, jumped two positions to #20, while the remaining Volvo lineup also experienced a positive month: The rust-free V60 PHEV had its best result in 10 months, with 125 deliveries, the XC90 PHEV vessel had 197 registrations, its best result since January, and the S/V90 PHEV twins had their second best result ever, with 162 units. It seems the Swedish brand is stepping up the pace...

In the manufacturers ranking, Volkswagen (23%) is in the leadership, with BMW (16%) in Second, while Tesla (11%) is ahead of Mercedes (10%) in the race for the Third Spot.

Footnote: Two additional Hyundai FCEVs and one Mirai were added in November, with the Hyundai SUV leading the 2017 race by 27 to 14, despite being an older model. Sharewise, FCEVs have 0,03% share of the market, the highest in Europe.

PlNorwayNov.YTD%'16Pl
1Volkswagen e-Golf3596.058112
2BMW i33584.52485
3Mitsubishi Outlander PHEV3933.54371
4
5
6
Nissan Leaf
Tesla Model X
Volkswagen Passat GTE
148
495
206
3.328
3.319
3.065
6
6
6
4
11
6
7
8
Tesla Model S
Mercedes GLC350e
501
167
2.686
2.479
5
5
8
21
9Volkswagen Golf GTE2032.29843
10
11
Renault Zoe
BMW 225xe Active Tourer
213
230
2.111
1.987
4
4
10
12
12Volvo XC90 T81971.691319 9
13
14
15
16
17
Hyundai Ioniq Electric
Audi A3 e-Tron
Mercedes B250e
Mercedes C350e
Opel Ampera-e
230
161
4
103
84
1.680
1.522
1.442
1.164
1.042
3
3
3
2
2
20
7
9
15
N/A
18
19
Audi Q7 e-Tron
BMW X5 40e
144
145
1.017
1.011
2
2
22
16
20Volvo XC60 PHEV3229592N/A
21
22
23
24
25
26
27
28
29
30

Volkswagen e-Up!
Volvo V60 Plug-In
Kia Soul EV
Volvo S/V90 PHEV
BMW 530e
Mini Countryman PHEV
Toyota Prius PHV
Kia Optima PHEV
BMW 330e
Kia Niro PHEV
Others
103
125
124
162
35
77
38
81
50
140
215
822
813
725
699
414
409
403
390
361
300
1.878
2
1
1
1
1
1
1
1
1
1
3
14
17
13
N/A
N/A
N/A
N/A
39
24
N/A


TOTAL5.81354.140100


Source: elbil.no; ofvas.no


Models breakdown by Fuel Source

PlModelSales  
1Toyota RAV4520
2Tesla Model S501
3Tesla Model X495
4Mitsu. Outlander PHEV393
5
6
7
8
9
10
VW e-Golf
BMW i3
Skoda Octavia
Volvo XC60 PHEV
Toyota Yaris
Toyota C-HR
359
358
356
322
313
253


With 42% PEV share, the general market is being flodded by electrified models, breaking down sales by fuel source, we have three HEVs, two PHEVs, four BEVs and only one ICE model.

This month the best seller was the RAV4 Hybrid, with 520 units, with the remaining podium places being occupied by the two Tesla models.

Three other plug-ins (Outlander PHEV, VW e-Golf and BMW i3) follow, with the only ICE model (Skoda Octavia) in Seventh.

Interestingly, aside from the RAV4 SUV, the other hybrid models from Toyota are suffering, with the best selling being only #9, while the Auris HEV, a longtime presence here, suffered the most and was left out of the Top 10. Is the e-Golf and the new Nissan Leaf already making victims among their unplugged competitors?

After September having been the first fully electrified Top 10 month ever, will we see the same happening in December? I wouldn't bet against it.


2018 Incentives Changes

The local 2018 Car taxes guide is now available here: http://bilnorge.no/artikkel.php?aid=49018


The take-away is that the large PHEVs with short range will get a large jump in taxes mid-year. This will hit Mercedes most, but also Volvo XC90 and BMW X5.



The consequences should be:

* A large increase in sales of these cars in H1 and a sudden drop when the tax hit.
* Some manufacturers should start increasing the battery-size of PHEV to extend the incentives.


These incentives changes follow this trend, improving the environmental footprint of the PEV fleet as the only viable solution.

Hat tip to Terje!



4 comments:

  1. Only 1 ICE car in the Top10, but 4 EV, 3 Hybrid, 2 PHEV:
    Norway clearly shows that electrification strategy will surely pay out. In special for manufacturers with a wide range of EVs.

    ReplyDelete
    Replies
    1. Yes, diversification will be key, one EV won't be enough from now on.

      Hear that, Renault? When will you launch the Twingo ZE?

      Delete
  2. Is there any data on the percentage of cars on Norwegian roads that are electric. By December 2016, according to Wiki, there are 5%. How long until 10%? When will we start to hear stories of petrol/gas stations being shut and range anxiety for ICE cars?

    ReplyDelete
    Replies
    1. According to my calculations, the share of Plug-ins in Norwegian roads must be around 7%.

      Regarding the 10% mark, maybe a year from now we will start to hear interesting stories coming from Norway :)

      Delete